Finding Your True North: Identifying Personal Values

🎵 Song: Man In The Mirror

In the fast-paced world of entrepreneurship, understanding and aligning with your personal values can serve as your guiding compass. The song ‘Man in the Mirror’ offers a profound message about self-reflection and change, which can be instrumental in uncovering and defining your core values. Here’s how you can use the song’s message to identify and implement your personal values as an entrepreneur.


“I’m starting with the man in the mirror. I’m asking him to change his ways.”

  • Actionable Step: Take time to reflect on your life experiences, both personal and professional. What moments made you feel fulfilled? What actions made you proud or ashamed? Write these down in a journal.
  • Implementation: Set aside 30 minutes each day for a week to jot down significant experiences and the emotions tied to them. This practice will help you recognize recurring themes and values.

Define Your Core Values

“If you wanna make the world a better place, take a look at yourself and then make a change.”

  • Actionable Step: From your reflections, identify key values that stand out. These might include honesty, integrity, innovation, or empathy. Narrow it down to 5-7 core values.
  • Implementation: Use a values list or card sort exercise to help you prioritize your top values. Many online tools can facilitate this process.

Align Actions with Values

“A willow deeply scarred, somebody’s broken heart, and a washed-out dream.”

  • Actionable Step: Evaluate your current business practices and personal habits. Are they aligned with your identified values? Make necessary changes to ensure consistency.
  • Implementation: Create a personal mission statement that incorporates your core values. Refer to this statement when making business decisions to ensure alignment.

Seek Feedback

“You know it, you know it, you know it, you know.”

  • Actionable Step: Ask trusted friends, family, or mentors for feedback on how well they think your actions align with your stated values. Their insights can provide valuable perspectives.
  • Implementation: Schedule regular check-ins with your feedback circle to discuss your progress and make adjustments as needed.

Practice Accountability

“Make that change.”

  • Actionable Step: Hold yourself accountable to your values by setting measurable goals and tracking your progress. Celebrate your successes and learn from your failures.
  • Implementation: Use tools like habit trackers, accountability partners, or business coaches to stay on track and maintain focus on your values.

How to Implementation in Your Daily Business Operations

  1. Leadership: Lead by example. Let your values guide your leadership style and decision-making process.
  2. Company Culture: Foster a company culture that reflects your values. Hire employees who resonate with these values and encourage them to embody them in their work.
  3. Customer Relations: Build trust with your customers by ensuring that your business practices are transparent and aligned with your values.
  4. Brand Messaging: Clearly communicate your values in your marketing and branding efforts. Let your values shine through in every piece of content you produce.


By taking a closer look at the person in the mirror and making conscious changes, you can identify and align with your personal values. This alignment will not only guide your entrepreneurial journey but also inspire those around you. Remember, true success is built on a foundation of integrity and authenticity. Start today, make that change, and watch your business thrive.